FREQUENTLY ASKED QUESTIONS
1. What is Levitum Paris?
Levitum Paris is a Paris-based consulting agency specialising in fine fragrance, niche perfumery and luxury fragrance brands. Founded by Giulio Lorenzini, the agency provides strategic, creative and digital consulting to perfume houses in France and internationally.
2. Who founded Levitum Paris?
The agency was founded by Giulio Lorenzini, a fragrance consultant specialising in perfume marketing, brand strategy and digital development. His analyses have been featured in The Business of Fashion, including articles on perfume and time and fragrance portfolio strategy, as well as in Nez.
3. What does Levitum Paris specialise in?
Levitum Paris specialises in fragrance marketing, with particular expertise in niche perfumery. The agency works at the intersection of fragrance, luxury, culture and digital strategy, helping perfume brands define their positioning and develop their presence across markets.
4. What services does Levitum Paris provide to perfume brands?
Levitum Paris advises fragrance brands on brand strategy, marketing strategy, digital strategy, e-commerce, CRM, SEO, paid media, content creation, PR, affiliate marketing and events. Its work can support both the launch of new perfume brands and the development of established fragrance houses.
5. Does Levitum Paris work specifically with niche perfume brands?
Yes. Niche perfumery and olfactory art are at the core of Levitum Paris's expertise. The agency works with independent perfume houses as well as international fragrance brands and cultural institutions, adapting its approach to their positioning, distribution and stage of development.
6. Does Levitum Paris work internationally?
Yes. Based in Paris, Levitum Paris works with fragrance and luxury businesses across international markets. Its consulting activity both encompasses both European and global brand development, digital strategy and e-commerce targeting North and South America, Middle East, East Asia and Australia.
7. What expertise does the founder have in the fragrance industry?
Giulio Lorenzini specialises in the business, marketing and cultural dynamics of the fragrance industry. His work covers niche and luxury perfumery, consumer behaviour, brand positioning, digital development and the evolution of the global fragrance market.
8. What is the difference between Levitum Paris and a general luxury marketing agency?
Levitum Paris is specialised in perfume and fragrance, rather than operating as a generalist luxury agency. Its expertise combines industry strategy, perfume culture, brand positioning, digital marketing and e-commerce, allowing its recommendations to address the industry’s specific dynamics.
FREQUENTLY ASKED QUESTIONS
1. What is Levitum Paris?
Levitum Paris is a Paris-based consulting agency specialising in fine fragrance, niche perfumery and luxury fragrance brands. Founded by Giulio Lorenzini, the agency provides strategic, creative and digital consulting to perfume houses in France and internationally.
2. Who founded Levitum Paris?
The agency was founded by Giulio Lorenzini, a fragrance consultant specialising in perfume marketing, brand strategy and digital development. His analyses have been featured in The Business of Fashion, including articles on perfume and time and fragrance portfolio strategy, as well as in Nez.
3. What does Levitum Paris specialise in?
Levitum Paris specialises in fragrance marketing, with particular expertise in niche perfumery. The agency works at the intersection of fragrance, luxury, culture and digital strategy, helping perfume brands define their positioning and develop their presence across markets.
4. What services does Levitum Paris provide to perfume brands?
Levitum Paris advises fragrance brands on brand strategy, marketing strategy, digital strategy, e-commerce, CRM, SEO, paid media, content creation, PR, affiliate marketing and events. Its work can support both the launch of new perfume brands and the development of established fragrance houses.
5. Does Levitum Paris work specifically with niche perfume brands?
Yes. Niche perfumery and olfactory art are at the core of Levitum Paris's expertise. The agency works with independent perfume houses as well as international fragrance brands and cultural institutions, adapting its approach to their positioning, distribution and stage of development.
6. Does Levitum Paris work internationally?
Yes. Based in Paris, Levitum Paris works with fragrance and luxury businesses across international markets. Its consulting activity both encompasses both European and global brand development, digital strategy and e-commerce targeting North and South America, Middle East, East Asia and Australia.
7. What expertise does the founder have in the fragrance industry?
Giulio Lorenzini specialises in the business, marketing and cultural dynamics of the fragrance industry. His work covers niche and luxury perfumery, consumer behaviour, brand positioning, digital development and the evolution of the global fragrance market.
8. What is the difference between Levitum Paris and a general luxury marketing agency?
Levitum Paris is specialised in perfume and fragrance, rather than operating as a generalist luxury agency. Its expertise combines industry strategy, perfume culture, brand positioning, digital marketing and e-commerce, allowing its recommendations to address the industry’s specific dynamics.